About The Neighbor List
Local Businesses.
Real Neighborhoods.
Stronger Communities.
The Neighbor List was created around a simple idea: make it easier for neighbors to discover great local businesses and easier for local businesses to reach the communities they serve.
We bring those two sides together through community focused direct mail, local business directories, Neighbor List Deals, and digital communities built around the places people actually call home.
Hellos & Good Buys.
Where It Started
It Started With a Postcard.
The Neighbor List began with the Myrtle Beach Spotlight, an oversized community postcard designed to give local businesses an affordable way to reach thousands of homeowners without having to pay for an entire direct mail campaign themselves.
Several local businesses share the cost of one professionally designed postcard, while each business receives its own dedicated advertising space.
No postcard packed with five roofers, six Realtors, and four HVAC companies all competing for the same homeowner's attention.
When a business secures its industry on a Spotlight mailing, it's theirs for that mailing.
That simple postcard became the foundation for something much bigger.
What We're Building
More Than a Mailer.
The Neighbor List is growing into a local discovery platform built around individual communities.
The Spotlight
Oversized direct mail postcards put participating businesses directly into thousands of neighborhood mailboxes.
The Directory
A community focused directory gives neighbors a place to discover trusted local businesses when they actually need them.
Neighbor List Deals
Local offers and savings give neighbors another reason to discover, visit, and support businesses in their community.
Our Communities
Each Neighbor List community brings together its own local businesses, Spotlight mailings, deals, and neighborhood connections.
The Digital Neighborhood
Our online and social communities extend the connection beyond the mailbox and help local businesses stay visible between mailings.
Why "The Neighbor List?"
Because That's How People Already Find Businesses.
Who's your plumber?
Who cuts your grass?
Know a good Realtor?
Who would you call for HVAC?
Where's a good local restaurant?
Some of the best businesses grow because one neighbor tells another:
"I've got somebody."
The Neighbor List is designed to become that list. A place where local businesses can become known in the communities they serve and neighbors can discover businesses worth knowing.
For Local Business
Built for Local Businesses.
Small businesses shouldn't need massive advertising budgets to get noticed.
Traditional direct mail can be expensive. Digital advertising can be confusing. And many advertising platforms put small businesses directly beside dozens of competitors.
The Neighbor List takes a different approach. Businesses share the cost of reaching a neighborhood while maintaining their own individual presence.
That means businesses can get seen, get remembered, and get business without having to carry the entire cost of a campaign themselves.
As The Neighbor List grows, businesses can choose the communities where they want to build their reputation instead of paying to advertise everywhere.
GET SEEN.
GET REMEMBERED.
GET BUSINESS.
Meet the Founder
Danny Hollis
Founder, The Neighbor List
After more than two decades leading teams, training people, analyzing markets, and developing strategies across communities throughout the country, Danny Hollis brought that experience home to the Myrtle Beach area.
The Neighbor List grew from seeing a common problem among local business owners:
"Local businesses don't always struggle because they're bad at what they do. Sometimes, their neighbors simply don't know they exist."
The goal wasn't to create another advertising company. It was to create a practical way for small businesses to become known within the communities around them while helping neighbors discover businesses they may otherwise never find.
The Myrtle Beach Spotlight became the first step. The Neighbor List is what comes next.
Why Local Matters
Keeping Business Local.
Whenever possible, The Neighbor List believes the dollars behind local advertising should stay local too.
We work with local businesses, support local production, and build community specific advertising rather than treating every neighborhood like another number on a map.
Because when local businesses grow, they hire locally, spend locally, sponsor local teams, support local organizations, and become part of the community.
Growing local works better when we do it together.
The Neighbor List
Hellos & Good Buys.
A hello to a business you haven't discovered yet.
A good buy from a local business worth knowing.
And a better way to connect businesses with the neighborhoods around them.
What's Next
We're Building the List.
The Neighbor List is starting here along the Grand Strand, one community at a time. Some communities already have an active Spotlight and growing business directory. Others are still in the works.
We're Finding the Good Buys.
We're rounding up local businesses, neighborhood favorites, and deals worth knowing about.